Voices of Video
Explore the inner workings of video technology with Voices of Video: Inside the Tech. This podcast gathers industry experts and innovators to examine every facet of video technology, from decoding and encoding processes to the latest advancements in hardware versus software processing and codecs. Alongside these technical insights, we dive into practical techniques, emerging trends, and industry-shaping facts that define the future of video.
Ideal for engineers, developers, and tech enthusiasts, each episode offers hands-on advice and the in-depth knowledge you need to excel in today’s fast-evolving video landscape. Join us to master the tools, technologies, and trends driving the future of digital video.
Voices of Video
From Small Team to Major Player in Streaming Tech
What if you could transform a startup into a leading enterprise in the booming OTT space? Join us on Voices of Video as we chat with Dailos Medina, co-founder of 2Coders, who reveals the secrets behind his company's remarkable growth journey. Dailos shares stories from their humble beginnings in 2013 to becoming industry leaders in smart TV and mobile app development. Discover how a pandemic-driven expansion saw their team increase from 10 to 50, opening new offices in Tenerife and North Macedonia, and learn about the evolution from bespoke software to standardized, efficient solutions.
Explore the essentials of building a top-notch streaming platform with us, focusing on the pivotal role of the player for an unbeatable user experience. Dailos discusses the intricacies of encoding efficiency and how Two Coders offers flexible, customizable front-end solutions, allowing clients to tailor their platforms with interactive features and seamless CMS integrations. With a keen emphasis on delivering high-quality content, primarily in entertainment and sports, we also touch upon how major leagues influence the development of engaging new features to captivate audiences.
As competition heats up, dive into how streaming services are embracing cutting-edge trends like AI-driven personalization, server-side ads, and the promise of virtual and augmented reality. Dailos gives us a sneak peek into 2Coders’ ambitious launch of their media platform, Velvet.
Stay tuned for more in-depth insights on video technology, trends, and practical applications. Subscribe to Voices of Video: Inside the Tech for exclusive, hands-on knowledge from the experts. For more resources, visit Voices of Video.
voices of video. Voices of video. The voices of video voices of video well, good morning or good afternoon or good evening everyone. Thank you for joining us for another episode of Voices of Video. Hey, I have another amazing guest and, as I always say, all of our guests are amazing, but I really am honored and very pleased to have Dylos Medina with us today. So, first of all, dylos, welcome to Voices of Video.
Speaker 2:Thank you for having me. It's an honor and a pleasure to be here with you today.
Speaker 1:Yeah, yeah, well, as we were talking before we went live, one of the things I love about Voices of Video and this whole format is it's sort of like if we just stuck a camera up in front of both of our faces, but we're really just talking, you know? So we're going to have a great conversation today and you are the co-founder of Two Coders, and so why don't you just introduce Two Coders? You know, tell us who you are, what you do, what the company does. Tell us about you know why you started it, how you started the company.
Speaker 2:Yeah, thank you. Yeah, so we started the company in 2013. Actually, my partner, david, the other co-founder of the company. We were working together in the same place and we had the idea to go to IBC actually and tried in the Netherlands and try to find some projects. We are based in Canary Islands, in Gran Canaria, so we thought it was going to be a good idea to move to the north and try to find new opportunities what our company does. So we do software development in general, smart TVs, native mobile applications, web TVs. We work mainly in the OTT space, but we also work for other sectors like government companies, digital transformation of companies, so kind of different type of projects, but most of them related to OTT.
Speaker 1:Yeah, that's great. That's great. And so you talk about developing apps. So you talk about developing apps. Now would this be like if I have a streaming service and I need coverage on a new television SDK or a game console or something, then you could build that app for me, Is that? Basically the core of your business.
Speaker 2:Yeah, exactly. So we have our own platform that we will mention later, but we also have a strong network of partners that we rely on, so we can build end-to-end solutions with these partners.
Speaker 1:So, yeah, Wow, well, it's so important. I actually started my career in streaming more on the hardware side and the device side, and media players specifically, and so I spent a lot of years there, and getting apps across all the various devices that consumers have in their hands or in their home is always a challenge, and it's incredible how much work it is.
Speaker 2:Yeah, nowadays they expect a lot of quality, and so we have to dedicate a lot of time to have the best performance, to look beautiful, because you know people are used to the best UI, so yeah, it requires a lot of work and refinement.
Speaker 1:That's great, that's great. Well, that keeps you busy. How big is the company so?
Speaker 2:we actually started two of us, the co-founders, back in 2013. And the company slowly started growing. We actually started two of us the co-founders back in 2013. And the company slowly started growing, but for us, the year that it was a boom, for us it was 2020. Actually, covid, you know, bringing a lot of opportunities.
Speaker 1:Everybody needed an app or needed a new app.
Speaker 2:So yeah, at that time we were around 10 people. So yeah, at that time we were around 10 people. But that year we duplicated the amount of people in the company and nowadays we are around 50 people in the company.
Speaker 1:That's great. Wow, that's amazing. That's a 5x growth, 500% growth. That's incredible.
Speaker 2:Yeah, and everybody is in the canary islands or where? No? Since then, actually in 2020, as we started to have a lot of demand on on projects uh, it was becoming a bit hard to find developers here and we are based in canary islands, so this is a small place so we decided to open new offices. We have other offices in tenerife and other of the islands, and also we had contacts in North Macedonia, skopje, so we started our company there and now we are split half of the company in Macedonia, half of the company in Canary Islands.
Speaker 1:Yeah, that's amazing, wow, okay, Well, good, well, you know, let's we we are going to talk about. It's fascinating to me because service companies you know follow follow one consistent theme and trend. It starts out being a service company You're, you know, you are engineers for hire and every project you know might be similar, but it's basically different. You build what the customer wants, Right, and, and that's and that's very rewarding and and and. You can build a nice business that way.
Speaker 1:But in my observation and I've been a part of a few, a few of these trends myself you know eventually you end up building effectively a product because, obviously, as you're basically developing, you know not exactly the same solution for everybody, but you know you're building an app for Samsung TVs, for example. Well, you know, platform A or streaming service B could have a very, very different look and feel to the UI and they have different priorities, but the underlying technology is largely the same. You know the development language is the same. Obviously, the SDK you're running on is, of course, the same because it's the Samsung TV and you know. So I would love to hear if you've also gone in kind of a similar direction where you know you've us, before we actually start talking about that because you know what's the journey been from doing.
Speaker 1:You know one-off bespoke software projects, you know, to having something that is maybe a little more, I'll say, turnkey.
Speaker 2:Yeah, exactly so. Indeed, this is what happened with 2Coders also, so we started building projects. This is what happened with Tukoders also, so we started building projects. Actually, from the very beginning when we founded the company, we had the idea or the vision to have our own products, but day to day it would take us to be in a thousand projects. So we were starting some possible options for products, but it wasn't until two or three years ago when we started to have a solid base to start a real product, and it's actually based on OTT. So, yeah, that's where we are now trying to promote this new product that we have built in the past two years. And it was funny because it all started like an onboarding you know code base that we have for the developers because, you know, OTT is a niche sector, so not all the developers have the experience with players with streaming, exactly.
Speaker 2:So we have always to dedicate at least one month to months, uh, you know, uh, onboarding them. And what's a streaming? How it works, how a player works. So we started building an application for the onboarding uh of the new developers and that ended up becoming a product. Oh, wow, wow wow, wow.
Speaker 1:So literally your internal you know these are my words but your training platform, you know, for new engineers joining the team ultimately became what you now, you know it sounds like either all the time or most of the time.
Speaker 1:Take to the customer yes, wow, that's amazing, well, cool. You know it sounds like either all the time or most of the time. Take to the customer and use Wow, that's amazing, well, cool. Well, so what? You know? What are some of the challenges? You know, I know, having been in this space for a while, I get approached all the time, whether it's on LinkedIn or just cold email and definitely at trade shows. And, by the way, I think it's pretty cool that you started at IBC 2013 and IBC is now just well, it's two weeks away. Now we're two weeks, yeah, so I get approached all the time from software development companies that are wanting to know if I have projects or can refer them. How do you find your customers and what's that been like?
Speaker 2:Or how do people find you? So initially we were a very small team and the beginning of everything was going to IBC. We actually came back with one project from IBC and that's how we accepted the company.
Speaker 1:Congratulations, that's amazing, yeah, thanks.
Speaker 2:And after that, to be honest, everything know spread of mouth. So one customer was referring to other customer. Exactly word of mouth. So every customer was referring us to other customers. So in the beginning of our story it was that way. So we didn't have marketing department. We were all developers at the beginning and we were bringing projects all the time yeah we're bringing projects yeah, now it's a bit different, of course.
Speaker 2:Now that we are, we have our own products. Things have changed a lot and now we have a bigger size in the company. We have our marketing and sure sales department. So, and mainly this year has been a game changer for us. So we are trying to be everywhere talking to a lot of people, partners. Things have changed a lot. Yeah, that's great.
Speaker 1:Wow, that's very cool. Well, let's get started and tell us you know, maybe a good place to start to actually talk about this platform, the technology, what you've developed. I think you have a case study that you study that you'd like to share with us, so tell us about that.
Speaker 2:Yeah, actually we have several case studies, but we noticed that some problem or complication that customers used to have is integrating third-party providers in their platforms. Our customers, to you know, make easy chance or integrate new providers in their platform without having to spend a lot of time or having developers working on that integration. So we built some SDKs that rely on partners. So imagine that you want to build your own OTT platform. You have already your front-end solution and your back-end, but you need to integrate a new player from a third-party provider. So with our SDK, you have a menu where you can select your player, your analytics provider, your backend adapter. So, running a script, you have your own SDK with your providers ready to integrate in your platform. So in one year, if you want to switch to another player or you want to switch to another analytics provider, you can just need to rebuild the SDK and everything will work out of the box. So you don't have to be integrating. We give you all of that straight away. Wow, okay.
Speaker 1:Well, I can certainly understand why the value, why that's valuable. You know the use for that, you know. Let me ask you this I think one of the questions that anybody building a streaming service has is you know there's always a lot of focus, and you know the world that we live in here at NetEnt is definitely in the encoding, encoding side. You know it's, it's in the encoder, and not just because that's where we work, but you know a lot of people, when they're going to build a platform or if they're going to fundamentally redesign, you know they put a lot of focus into that, because, of course, that determines you know your bit rate efficiency, or you know which is directly correlated to cost, and you know the video quality you deliver, and there's lots of other. You know very good reasons.
Speaker 1:Um plus, it's sort of uh. You know it's sort of the um, uh, sexy side of streaming. You know um a lot of discussion around the codec. You know should use ab1 or hevc, or you know um, but um, the player, though, is is fundamentally where I can produce the most amazing stream. That's very compact, but you know, if I don't have either um uh, you know um a very reliable decoding you, or if my player requires a lot of battery, or you know, there can be a lot of things. So talk to us. Talk to us about how, how your customers are thinking about choosing a player, and have you developed your own player, you know, or are you tempted to develop your own? But talk to us about the player, because it's pretty important.
Speaker 2:Yeah, we don't have our own player. We rely on partners for that, so something that we didn't want is reinvent the wheel there are so many players out there and very good ones.
Speaker 2:So we didn't want to, you know, rebuild something that was already done in a very good ones. So we didn't want to, you know, rebuild something that was already done in a very good way. So, yeah, our customers of course wants performance, good quality, you know. So they are always looking to new features. They all want to stand out from other platforms, so they want, you know, to integrate features. They all want to stand out from other platforms, so they want to integrate new features like multi-view overlays. So that's why we came up with this idea.
Speaker 2:So we just give you the option that you can choose and put on top of what we offer whatever you want. So if you want to put overlays over our player, you can do it. You just have the base. We actually build our own front-end solution. So if you don't have anything, you have a starter pack where you can build your front-end solution from the ground up using that template, but also CMS. We also have CMS built on top of Strapi. But if you have a provider for your CMS and you're happy with it, you can just build an adapter and use our SDKs with your adapter and your CMS and you don't have to change your you know, migrate all your content to a new platform or anything. You can keep using your own CMS. So yeah, that was the idea. Try to give them tools to build quickly and to be able to customize your solution as you want.
Speaker 1:Sure sure. Now your customers. What content types are they delivering? You know, is this traditional entertainment content? Is it sports? What is it?
Speaker 2:oh, mainly entertainment and sports. Uh, so we normally work with the partners that work a lot with the major leagues and sport, uh, um, leagues. So we work a lot with sports customers, but also we have worked with a lot of entertainment and you know this type of customers. Yeah, but we have worked with live streaming, live events, you know VOD, et cetera. Interesting, interesting.
Speaker 1:Yeah, what about interactive? Have you done anything you know with interactive? That's really hot today is you know whether it's in-stream, you know advertising, that you know somehow. You know you can make a purchase, or you know quizzes, or, or quizzes or betting, yeah.
Speaker 2:For some of the projects we also have integrated things like Is Live, or Live Like to have interaction during the playback. So Is Live, for instance, gives you a stats of the match you are seeing real time and you can play with it. So it has a lot of interaction. Also, multiview we have worked with Tynemedia, a company from the Netherlands specialized on Multiview players and also 360. So we have built 360 players with them. So, yeah, a lot of interaction with the users. Very nice things out there.
Speaker 1:Yeah, interesting. And those requirements are driven by your customer right, or do you bring some of those ideas to the customer?
Speaker 2:Normally it's the customer. You know they are major leagues so they are, you know, aware of all the latest trends, so normally requirements come from them. But we are actually building for our platform some new things that we want to present in IBC, so it would be interesting to show people what we are preparing for for the, our OTT platform, and it's for user engagement and and yeah, and interaction with the, with your friends, et cetera. Yeah.
Speaker 1:Cool, well, let's. Well, let's get back to talk about this platform, because I I think that we can go a lot deeper and, um, you know, I certainly would like to hear you talk about. Okay, so you have the ability for me to bring you know my own player. I can bring my cms, I can plug in, um, you know, correct me if, if, if it's not the exact view, but it's like I can plug in the functional pieces that I need for an end-to-end streaming platform, uh, and very easily change those out, right?
Speaker 1:so I'm not yeah, I'm not tied to you know using I, I don't know um. You know like, do you support FFmpeg and GStreamer and GPAC and unified streaming and I'm just pulling you know and Wowza, for example, is that one way that you know I could bring whichever transcoder that I want, or media processing framework?
Speaker 2:Okay, Exactly so, yeah, that's right. Exactly so, yeah, that's right. So we have already a good network of partners, but we are trying to increase that network Every time. We are trying to integrate new platforms too. At the moment, we have streaming providers. We are talking to CMS providers also, so our idea is to be integrating more providers so anyone can use our platform. It's so flexible that you imagine that you want to replace only tvOS, so you don't have to change your whole platform just to change one platform. You can start with one platform and then start migrating the other ones without changing your CMS or your streaming provider, etc.
Speaker 1:So that's the idea behind it.
Speaker 2:So it's flexible enough and built for change, so you can change everything.
Speaker 1:Yeah, interesting, interesting, are you? I'm curious are you relying mostly on the native SDK of the device and then you know you're using that, or are you streaming? Are you using like an HTML5, you know, effectively a browser-based, so it's kind of a web app type of a framework. What approach are you using?
Speaker 2:Exactly for mobile, for tvOS and BTV, we use an AT platform, so we are not using any kind of HTML hybrid solution. But for responsive web consoles and web TVs, smart TVs, set of boxes, we are using a HTML solution, so it's basically the same code base for all of them, with a small difference in every platform has their own remote controls and their own players. So, with the slight changes at the base, it's the same.
Speaker 1:Yeah, yeah, exactly yeah. I mean the latter, you know, using an HTML5 kind of a web app approach, has the obvious advantage in that, by definition, across devices the user experience is effectively the same, whereas the SDK, the native SDK, especially on set-top boxes, I think they tend to be sort of normalizing more and more. But Apple TV or TV Plus looks different than Roku and it looks different than fill-in-the-blank some others.
Speaker 1:Yeah, that's interesting. Well then, okay, so how is this deployed? So let's say that I'm operating a service today. Maybe I built it, maybe I have a team, maybe you built it for me. But I talk to you and I say, wow, this sounds amazing. So how is this deployed? Do I need to be running on AWS or do I run in my own data center?
Speaker 2:Yeah, it's flexible again, so we are not tied to any specific hosting provider. So you could use AWS Azure Again. If you want to host it yourself, you also can do it. You have your data center. You want to host it yourself? That's fine. We are not again tied to any type of hosting provider. And then also, you can set up your CDNs as you wish, so you can serve your content everywhere.
Speaker 1:Uh, yeah, with the provider you want yeah, exactly I, I would assume that's definitely required. Um, so is it set up where I effectively have a container? Uh, you know where you've dockerized, I guess? Uh, and that's exactly a word, but um, where? You have a container where you've Dockerized, I guess, and I shouldn't say exactly a word, but where you have a container for each of these services, and then I can kind of swap things in and out that way. Is that, at the most basic level, how the system works?
Speaker 2:Yeah, yeah, yeah, it's all using this type of technology, so DevOps knows more about that than myself, but we can serve that in Docker instances, etc. So, yeah, okay. Or app services, so you can deploy whatever you prefer. You can deploy whatever you prefer.
Speaker 1:Okay, interesting. All right, well, sounds good. Why don't we talk? You're in a good position to observe trends that are happening in the industry, and oftentimes we find that we also get asked by both our customers and others who are just saying, hey, so what are you guys seeing, what are you hearing? What are people talking about? So let's start with some of the current industry challenges Now. First of all, are your customers mostly concentrated in Europe, or are they Europe, latin America, us? Where are your customers strongest in?
Speaker 2:terms of where they're delivering their service. We have a lot of customers in the UK, also the US. Even now we are working with a customer in Australia, so it's everywhere. So we don't have any specific region where we have our customers. So, luckily we have customers everywhere.
Speaker 1:Yeah, yeah, okay. So what are you seeing for challenges? It's very well publicized in the US market because the biggest companies are all public and so every time they report earnings, they are reporting you know their subscriber growth or, in the case of the cable companies, you know their subscriber losses you know, quarter upon quarter, so as much as certainly all entertainment content distribution has gone to OTT.
Speaker 1:So you know that's been a fact for years, so that's not new news. But you know there's some interesting challenges because, setting aside Netflix and again you know I'm going to make some very general statements. So if anybody who's listening works for some of these platforms I'm not suggesting that only Netflix is successful is successful, but you know it is generally true that you know Netflix is, is the, is the one streaming service that you know the stock continues to perform. They are just, you know, really doing a great job on video delivery, quality, the experience, the content catalog. You know so. So, um, that that's so. How are, how are companies dealing with this?
Speaker 2:You know, um, yeah, as you say, netflix is setting the standard, so everyone is is used to Netflix quality, to uh Netflix uh user experience.
Speaker 2:So, as you say, it's outstanding. So all the users want the same in all platforms. So people are very worried about performance, security, you know, interaction and now, as you say, also a lot of customers are interested in server-side advertisements to get revenue from their platforms. So finding new ways of funding their companies. So, yeah, a lot of focus on that Also customers are asking for with the appearance of the Vision Pro, the Apple Vision Pro. Now there is some interest on virtual reality, on mental reality, ai. Of course. Ai will bring some new things for customization and for user personalization. So there are a lot of trends now that are going this way.
Speaker 1:So, yeah, vision Pro is really fascinating. Um, it's a very specific device, uh, that is both the, the, the the player as well as the screen, you know um, so, so what are? Uh, what are people doing? Is it more, you know, like a gimmick? Um, sort of just to kind of make people like, oh wow, check this out, it's cool, but they watch for 10 minutes and then they take it off and they look on their phone? Or are they creating new experiences, like, what are your customers doing with the Vision Pro? How are they using that experience?
Speaker 2:I think the first step is migrating what they have in other platforms to vision pro, just having something that people can use. But this is not the final step. They will have to take more advantage of the device features and I think this device is is like a beta uh you know version of what we are going to get in two, three years. So we have to be prepared for what's coming and I think this I personally think this is going to become something very big and, yeah, people is starting to think about new experiences that they can share on Vision Pro. We probably will get new providers giving similar devices out there. We had already we had the Quest 3 there, but, yeah, I think this is going to be a big thing in a few years from now.
Speaker 1:Yeah, yeah, yeah, you know I know VR and you know XR extended reality. But you know XR is definitely taking, is taking a hold in kind of more enterprise corporate training. You know simulation type environments, you know, or even like remote, remote technical work, you know. So I'm aware of some very, very interesting use cases. So it's definitely a thing. But for entertainment, you know, vr sort of, I think there's even.
Speaker 1:I'm always a little bit surprised when I meet people in our industry who are so quick to like dismiss the exciting new things. You know like, oh yeah, vr, that's never going to take off. Nobody cares about it. Because, first of all, you know like we have a vested interest in these things succeeding. You know if they succeed well, we're going to get to deliver more content. That means that, you know, no matter what part of the ecosystem I'm in, it's probably going to be good for me. You know. Plus it just, you know, stokes new investment. It generally stimulates upgrades. Sometimes, you know, entire workflows have to be rebuilt, which means, you know, more development, more products, more software license, anyway.
Speaker 1:So I'm always surprised when I run into, but it is generally true that the industry has largely said yeah, vr, nobody cares about it, we're not even focused on it, and that's true. It is true that you know it's not every house has, you know, has a vision pro. You know, that is true. But these things have a way of changing very fast and they change slow until one day there's a tipping point.
Speaker 2:Right and so.
Speaker 1:I really see there's a tipping point that's coming.
Speaker 2:And you know we are all people. You know the new generation. They are digital natives and they will request for a lot of these type of devices. So what is working today, maybe in 10 years will change completely. So we have to be prepared for what's coming.
Speaker 1:Yeah, yeah, for sure, for sure, for sure. Okay, all right.
Speaker 2:Um well, so I really would like to know, though, what do you see as the biggest challenges you know that are facing the streaming media industry? Yeah, so, as I said before, netflix is setting the standards very high, so low latency. You know you have to be at the same level of Netflix. If you are not there, people won't consume your content. So this is one of the main challenges now have perfect performance when you're playing video, have a very interactive platform that gives you personalization that you can customize your way, et cetera. So I think everyone's working in that way, trying to improve quality and being everywhere in all platforms and, yeah, being everywhere in all platforms.
Speaker 1:So what I hear you saying is that your customers are coming to you and you obviously have to sit down and have a pretty in-depth conversation about the features and the functions, but you probably have to start by saying you know what's your target, what are you trying to achieve? And what I hear you saying is almost everybody's saying we need to be Netflix. It's kind of the reference.
Speaker 2:Yeah exactly. Yeah, every platform has their own niche, of course. Yeah, when they come to you, they have the target audience already set. It's very clear. So after that, when making that ability comes, as I said, netflix is setting the standards. So, yeah, it's all around that. You know having good quality, you know a beautiful user interface. Have it everywhere available in your phone even in your car.
Speaker 1:You know Devices. Yeah. Yeah, that's right, that's right. So are a lot of your customers coming to you with requirements for infotainment systems?
Speaker 2:you know in-car infotainment yeah, we are actually talking to one company right now to try to do something with our platform in cars, so even in planes. You know, we have been trying to talk to a company that make infotainment system for private jets. So yeah, that's something that is also in our radar.
Speaker 1:Okay, yeah, very, very cool, all right, so how is 2Coders preparing for these future developments? I think we both tend to agree that new entertainment experiences like BR, for example, you know they're, they're, they're definitely not mainstream today. They're you know I don't think we're going to be mainstream tomorrow, but at some point they will be. You know they're going to be a part of the normal, you know, entertainment landscape, yeah, so what are? What are you doing to prepare?
Speaker 2:Yeah so we are actually investing a lot on research and development. I would say half of our developers are working on internal products and, you know, training for new trends. We are always, you know, looking for new challenges. Vision Pro is one of them, but we are also I was discussing with David, my co-founder, that they were looking at videos of how supermarkets prepare their products in the shop so trying to get ideas from other sectors that we can apply to our sector. So we are always trying. We have uh in our blood, the entrepreneurship, uh, you know, um idea, so we are always trying to find new ways to develop pro our product.
Speaker 1:so, yeah, interesting I think research it's very important if you want to very important if you want to be to succeed as a company. Yeah, yeah, definitely, definitely. Yeah, I mean as a um, you know, as a software uh, development house and um, you know, working with a cross-section of the of the industry. I think that a lot of customers will come to you and you know, obviously they're hiring you to build something and you know you have to deliver that have a little bit more experience than they could have even internally with, like um, which technologies are even work today. You know, because I think that's um, one of the, you know I call it.
Speaker 1:It's a consistent theme, it's a consistent problem that never goes away in our industry is um, everybody, you know, hears about the latest codec standard or the latest technology standard, or you know, there's, there's always something new. But then the question is but is it really ready? You know, can it really support? You know my platform, which you know might be quite large, and you've got a perspective on that. So do you find that's true? Yeah, exactly.
Speaker 2:So we always try to be using the technologies that we think they will have longer journey so they won't end in two years and then we have to rebuild everything from from the ground up. We normally we tend to use native uh for mobiles tvs for all devices, but of course, as I mentioned earlier, for set of boxes and smart tvs it's much easier to have one cold base share. So we use, we rely a lot of on react for for uh web development. Uh, we use it also for for uh for our web platform, but then we also rely a lot on the technologies that our partner provides. So we always try to uh to to be aligned with what they are using.
Speaker 1:Yeah, so yeah, got it. Got it. Okay, very interesting, well, good, well, this has been a nice conversation. I've really enjoyed hearing your both the entrepreneurial journey and congratulations on all of the growth and I guess, 10, 11 years.
Speaker 1:It's pretty amazing to go from you and your co-founder in 2013 to grow the company to 10 people and then now to be at 50 people um, that's you know, with two offices, and that's it's very impressive. What, um you know? Are there any upcoming projects? Or you know announcements um that you're going to be sharing at ibc? Can you, can you give the listeners an?
Speaker 2:intro. As I've been mentioning during the our podcast, uh, velvet is our main focus right now and we will be presenting all of this in IBC in 15 days, so we are very excited with this opportunity. It's the first time we're going to have our own booth in IBC, so, yeah, it's going to be a really exciting moment for moment for us. Uh, we're looking forward to be there what is the name of the platform?
Speaker 1:your?
Speaker 1:product velvet, velvet, velvet, velvet media platform okay, velvet yeah, okay, okay, cool, cool, okay, well, good, well, um, for any of the listeners who are going to be at ibc, uh, obviously there's always a lot to look at. It's a pretty big show, but it sounds like you probably should stop by Two Coders and meet the team and check out Velvet and, of course, while you're walking around, stop by the NetEnt booth as well. While you're walking around, stop by the NetEnt booth as well. We'll be very happy to host anybody who wants to experience more of what we're doing.
Speaker 2:Yeah, everyone is welcome to talk to us and we will be delighted to show you what we have built.
Speaker 1:Yeah, great, well, good, well, Dylos, thank you again for coming on Voices of Video and we will see each other in two weeks in Amsterdam.
Speaker 2:That's great. It will be nice to see you in person.
Speaker 1:Awesome, likewise Well good, thank you. This episode of Voices of Video is brought to you by NetInt Technologies. If you are looking for cutting-edge video encoding solutions, check out NetInt's products at netintcom.
